Multimedia tools are a great way to enhance our messaging. One such example is the Hollow documentary from producer Elaine McMillion (2013) found at Hollow Documentary . This documentary tells the story of a dying McDowell county in a unique way. Music, interaction of scrolling down, video, words, and pictures are all combined together to create a story that is compelling. Without the use of the combined media, the story would not be so interesting.
Snow Fall: The Avalanche at Tunnel Creek is another multimedia presentation that tells the story of some skiers who were involved in an avalanche (Branch, 2012). This story had links to a person’s name that displayed a slide show with pictures of that person when clicked. The use of pictures helps to connect the viewer to the people in the story. Looking at pictures of the skiers with their loved ones or as children makes the person become real. The use of multimedia tools allows the story to be told and goes beyond words.
A study was conducted by Shyam Sundar called The Multimedia Effects on Processing and Perception of Online News: A Study of Picture, Audio, and Video Downloads (2000). One main finding was that the addition of extra multimedia texts had significant psychological consequences (p. 494). Simply stated, text is more intriguing when enhanced with multimedia tools.
Branch, J. (2012, December 20). Snowfall: The avalanche at tunnel creek. Retrieved from New York Times: http://www.nytimes.com/projects/2012/snow-fall/#/?part=word-spreads
McMillian, E. (Director). (2013). Hollow Documentary [Motion Picture].
Sundar, S. (2000, Autumn). Multimedia effects on processing and perceiption of online news. Journalis and mass communication quarterly, pp. 480-499. Retrieved from Journalism Wisc.